This March, Equation is trialling a new campaign in Nottingham that could help people save their friends from the harm of domestic abuse. For the first time in the City, ordinary residents will be given tools to recognise if someone close to them is experiencing abuse, and to help their friends reach expert support.
Equation is trialling the #HelpAFriend project using an attention-grabbing social media and print campaign, and several promotional giveaway events. We hope the campaign will increase the number of women accessing the local 24-hour domestic and sexual violence helpline (0808 800 0340), which receives up to 14,000 calls each year.
Chloe Cheeseman, Campaigns Coordinator, says: “Many people experiencing domestic abuse find it difficult to report what is happening to professional support agencies, which means a huge number of survivors are not receiving any help.
“Their friends and family, who are ordinary people like you and me, can make a huge difference. They are very well-placed to spot the warning signs of abuse, and to help friends or family access support that can keep them safe and well.”
Equation’s innovative campaign shows what abuse can look like to a friend from the outside. By promoting the simple steps involved in responding helpfully to friends or family who are being hurt by a partner, we hope to build the tools and confidence of everyone in the local community to be an upstander against domestic abuse.
If you are worried that your friend is being hurt by her partner, ring the 24-hour domestic and sexual violence helpline to find out how you can help: 0808 800 0340. The helpline is run by Women’s Aid Integrated Services; find out more at wais.org.uk
You can also find out more about how to support a friend or family member on our dedicated campaign webpage: equation.org.uk/help-someone